Reviewing Your Pricing Strategy
Imagine you’re launching a new product you’ve been working on for months. It’s perfect. Your creative ad copy is going to really hit home with your target market. You even have an affordable contract for product distribution. All you need to do is slap a price down and all your hard work will mean you’ll get to see money rolling in. Out of the 4 P’s of the Marketing Mix (price, product, promotion and place), doesn’t it seem like pricing would be the easiest one to nail down?
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