Google Unveils Their Search Quality Rater Guidelines

Google Unveils Their Search Quality Rater Guidelines

Marketing Your Business

Over the past 10 years, Google has used focus groups to help them review their search results and the quality of the pages that they rank highly. If a user in the program, called a Search Quality Rater, gives a site a low rating, that doesn’t actually (immediately) impact current Google rankings. Rather Google sets their Search Quality Raters into action for running their experiments. For example, if Google decided to run a specific mobile site experiment, the Search Quality raters are used to both help Google run that experiment and to better understand the experiments they’re running.

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4 Quick Ways To Get Your Small Business In The Top 10 On Google

4 Quick Ways To Get Your Small Business In The Top 10 On Google

Marketing Your Business

You just launched a new site for your small business. Congrats! You may be a bakery, a dog salon or an ice cream shop. Now the trick is getting the word out. Focusing on SEO is a great way (and in most cases entirely free) to promote your website and more importantly your business. After all, over 90% of consumers use the internet to find local businesses. Here are a few relatively quick tasks you can complete in a day or two to help those consumers find you.

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Blocking Referral Junk & Spam Traffic In Analytics

Blocking Referral Junk & Spam Traffic In Analytics

Marketing Your Business

Do you ever look at your referral traffic in Analytics and notice sites that aren’t even linking to you sending hundreds and maybe thousands of visits? At first glance you may be tempted to pat yourself on your back because these referrals gives your traffic stats a boost. At second glance however you realize these aren’t real referrals; they’re spam referrals. These so called visitors aren’t actually going to your site. Instead they are sending data to Google Analytics making it look like they’re visiting your site.

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Is User Experience The #1 SEO Ranking Factor?

Is User Experience The #1 SEO Ranking Factor?

Marketing Your Business

Still stuck in the mindset that tons of backlinks and tons of content is the most effective way to skyrocket up Google’s rankings? Sure these both have an impact on your rankings, but always make sure to provide a positive user experience for your users. Google has even been quoted in previous blog posts about rewarding high quality sites that “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. “

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