Google Analytics is a great tool. We use it at A2 Hosting and it’s something that I look at everyday. However like any tool, it isn’t perfect and there are stats that you shouldn’t necessarily take for granted. One of those stats, and it is an important one, is your conversion rate.

From time to time, our support team receives the following question:

About 4 years ago we saw the birth of a new tactic to target potential customers called remarketing (also referred to as retargeting). You may not be familiar with this term, but I would be very surprised if you haven’t seen remarketing in practice. Remarketing is when you visit a website and then you start seeing banner ads and even ads in Facebook promoting the website you visited.

For anyone who doesn’t know, Shellshock is the name of a particularly nasty vulnerability in Bash, the standard shell for most Linux distributions (and other Unix-like systems.) As of press time, new vulnerabilities due to this bug are still being discovered. Some distributions have only released patches that fix part of the problem, and a vast number of Internet connected computers are unpatched and vulnerable. There’s bound to be some negative outcomes from a security problem like this, but let’s see if we can scrape out some positive results.

It shouldn’t come as a surprise WordPress users really care about page load speed and website security. After all, page load speed impacts everything from your bounce rates, conversion rates, page views and Google rankings. On the security side, over 10 million websites are hacked each year and the total cost to fix those hacks are rapidly escalating.

Imagine you’re launching a new product you’ve been working on for months. It’s perfect. Your creative ad copy is going to really hit home with your target market. You even have an affordable contract for product distribution. All you need to do is slap a price down and all your hard work will mean you’ll get to see money rolling in. Out of the 4 P’s of the Marketing Mix (price, product, promotion and place), doesn’t it seem like pricing would be the easiest one to nail down?

When searching through all of the potential plugins to install on your WordPress site, you may notice that many of the popular plugins have to do with security. This may seem very tempting to let a plugin handle all of your security needs for your site but, security plugins forget one important fact about the web: if your site is too slow for people to navigate it, people won’t visit your site.

When it comes to your marketing efforts, it’s impressive how often the 80/20 rule….rules. That is 80% of production comes from just 20% of the total source. This could mean 80% of your affiliate sales come from 20% of your affiliates or 80% of content views on your site are from only 20% of your pages.